Privacy Policy

Privacy Policy

Effective Date: October 6, 2026

Horse Racing League, LLC (“HRL,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, sign up for ticket presale access, subscribe to updates, or otherwise interact with HRL online.

1. Information We Collect

We may collect information you provide directly to us, including:

• Your name
• Your email address
• Information you submit when registering for ticket presale access
• Information you submit when signing up for HRL news, announcements, and other email communications
• Any information you choose to provide when contacting us

We may also automatically collect limited technical information when you visit our website, including information such as your IP address, browser type, device type, operating system, referring URLs, pages viewed, and general interactions with the website.

We may use cookies and similar technologies for essential website functionality, analytics, performance measurement, and, where applicable, marketing.

2. How We Use Your Information

We may use the information we collect to:

• Provide access to or information about ticket presales
• Send HRL news, league announcements, event information, ticketing information, and other updates you have requested
• Operate, maintain, and improve our website and digital experiences
• Understand how visitors use and interact with our website
• Respond to questions, inquiries, or requests
• Protect the security and integrity of our website and services
• Comply with legal and regulatory obligations
• Support HRL services, features, and fan experiences as they develop

Where required by law, we will obtain appropriate consent before using your information for certain purposes or sending certain marketing communications.

3. Email Communications

If you provide your email address to receive presale access, league updates, or other communications, we may send you emails related to those requests and, where permitted by law, other HRL news, announcements, events, and promotional communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

Even if you opt out of marketing communications, we may still send you non-promotional communications where necessary to respond to a request, provide a service you requested, or communicate important administrative information.

4. How We Share Information

We do not sell your personal information for money.

We may share personal information with service providers that help us operate HRL and our website, including providers that support:

• Website hosting and infrastructure
• Email and marketing communications
• Analytics and performance measurement
• Customer relationship management
• Security and fraud prevention
• Ticketing and event-related services

These service providers may process information on our behalf in connection with the services they provide to us.

Where ticketing, wagering, merchandise, streaming, or other transactions are operated by a third party, you may be directed to that third party’s website or service. Information you provide directly to that third party will be governed by that third party’s privacy policy and practices.

We may also disclose information where required by law, where reasonably necessary to protect HRL or others, or in connection with a merger, financing, acquisition, reorganization, sale of assets, or similar business transaction.

5. Cookies and Similar Technologies

HRL and its service providers may use cookies, pixels, analytics technologies, and similar tools to:

• Operate and secure the website
• Understand website traffic and usage
• Remember user preferences
• Improve website performance
• Measure the effectiveness of communications, marketing, or campaigns

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies or similar technologies.

You may also be able to block or delete cookies through your browser settings. Doing so may affect certain website functionality.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including maintaining requested subscriptions or presale registrations, providing services, complying with legal obligations, resolving disputes, enforcing agreements, and protecting our legitimate business interests.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, website, system, or electronic storage method can be guaranteed to be completely secure.

8. Your Privacy Choices and Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to request:

• Access to personal information we hold about you
• Correction of inaccurate or incomplete personal information
• Deletion of certain personal information
• Information about how we use or disclose your personal information
• Withdrawal of consent where processing is based on consent
• Opt-out from certain uses or disclosures where applicable

You may also opt out of marketing emails at any time using the unsubscribe link included in those communications.

To submit a privacy-related request, contact us at it@thehrl.com.

We may need to verify your identity before completing certain requests.

9. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.

10. Third-Party Websites and Services

Our website may contain links to third-party websites and services, including ticketing, commerce, streaming, social media, wagering, or other partners.

HRL does not control and is not responsible for the privacy practices, content, security, or policies of third-party websites or services.

We encourage you to review the applicable privacy policies of any third party before providing personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, practices, technologies, or legal requirements.

When we make changes, we will update the Effective Date at the top of this Privacy Policy.

Where appropriate, we may also provide additional notice of material changes through our website or other communications.

12. Contact Us

If you have questions about this Privacy Policy or HRL’s privacy practices, contact:

Horse Racing League, LLC
1900 Avenue of the Stars, Suite 960
Los Angeles, CA 90067
Email: it@thehrl.com